We set out to make a brand that’s true to the spirit of the island on which it was born, the particular beach on which it first appeared, and the hound whose spirit we aim to reflect. Our clothes are for the people all around the world who live their lives with that same sort of attitude. People whose life is their style, not the other way around. People who see the glass half full. Unless there’s time for another. For people that don’t ever try too hard. People that live life and love fully and freely – No pressure.