We’re an independent brand that produces clothing that’s pure Eivissa. We began in a beach clothing shop on Benirras with a little image of the Podenco hound on our wall. People that came to our shop would be looking for all sorts of things. So it being Eivissa and all, we carried all sorts of things.
Music. Beach stuff. Clothes. Life was good. Do something like that for a decade and you’ll really get to know a place, and the people that come and go. Do that on an island like Eivissa and it changes you. It’s that kind of place. If you’ve ever sat and watched the sunset on Benirras beach on a Sunday, you know. If you haven’t. You should. Then you’ll understand why we call it home.
Oh, and let’s not forget the hound.
When the Phoenicians came to Eivissa, they brought along these bad ass hunting dogs called Podencos. The Phoenician Empire didn’t survive Ibiza, but their dogs did. And that kind of says it all really. It must have been something to do with not living in the Sahara anymore, along with the proliferation of easy-prey. Funny that.
Now, you see them lounging around all the best balconies, poolsides and beaches. They’re brilliant. Pure Ibiza. Both cool and sharp. Original and independent.